Fractional Sales Leadership for Your Business
Whether you are building a sales team, scaling for growth, improving an established organization, or turning around declining performance, I can help.
With over 19+ years of sales leadership experience, businesses have relied on me to improve results and develop, strengthen and grow their sales teams.
Why Work Directly With Me
The Sales Profit is not a large fractional sales network where you are assigned someone from a bench.
When you work with The Sales Profit, you work directly with me — Bradley Tidwell.
That means one accountable sales operator is personally involved in understanding your business, your sales team, your pipeline, your CRM, your sales process, and the revenue outcomes you need to improve.
My role is not to give generic sales advice from the outside.
My role is to help you build a more disciplined sales organization from the inside — with clearer expectations, better coaching, stronger pipeline inspection, improved CRM accountability, and a sales rhythm that helps expose problems early enough to fix them.
Who is Brad Tidwell
Brad Tidwell is not a consultant who stands on the sidelines and tells your sales team what it should be doing. He steps into the sales operation, works alongside the owner and salespeople, and helps fix what is slowing revenue down—from weak accountability and inconsistent sales execution to unreliable forecasts and deals that remain too dependent on the owner.
With more than two decades of experience leading complex B2B sales organizations, Brad brings the judgment of a senior sales executive without requiring a company to hire one full time.
He has directly led sales teams in multiple highly competitive industries, including IT and managed services, SaaS, data centers, telecommunications, office technology, financial/insurance, sales training, IoT, facilities services, and consulting companies. His experience spans complex sales environments involving long sales cycles, multiple decision-makers, executive-level relationships, and teams that need stronger accountability, coaching, and direction.
Brad’s strength is not limited to one product or industry. He understands how to evaluate a sales organization quickly, identify what is slowing growth, and put the right management discipline in place. That includes improving pipeline quality, forecasting, sales meetings, rep performance, CRM usage, and follow-through.
When a company works with Brad, there is no handoff to a junior consultant. He works directly with the owner, leadership team, and salespeople to turn inconsistent sales execution into a more focused, accountable, and predictable sales operation.
Why Choose a Fractional VP of Sales?
Your company may need senior sales leadership—but not the cost, delay, or long-term commitment of hiring a full-time executive.
A Fractional VP of Sales can step in at critical stages of growth: launching a new sales function, building a team from the ground up, turning around an underperforming sales organization, or creating the structure needed to scale revenue.
Brad works directly with company leadership to assess what is working, identify what is holding growth back, and put the right sales strategy, people, process, and accountability in place.
He can help your company:
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Build a sales organization from the ground up
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Define the right sales roles, structure, and hiring plan
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Recruit, onboard, and develop salespeople
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Turn around inconsistent or declining sales performance
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Improve pipeline quality and forecasting accuracy
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Create stronger sales processes, meetings, and accountability
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Develop new markets, territories, channels, and growth initiatives
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Reduce the owner’s dependence on personally driving every sale
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Prepare the company for its next stage of growth
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Determine when the business is ready for a permanent sales executive
A fractional engagement can be especially valuable when your company is entering a new market, launching a new service, rebuilding after missed targets, or growing faster than its current sales structure can support.
You gain immediate access to an experienced sales leader without committing to a full-time salary, bonus, benefits, and a lengthy recruitment process. And when you work with Brad, there is no handoff to a junior consultant—he personally leads the work from strategy through execution.
