90 DAYS. FOCUS. RESULTS
90-Day
Sales Management
Reset
Realign priorities. Strengthen execution.
Drive measurable sales performance-fast.
Turn an underperforming sales operation into a disciplined, accountable, predictable sales organization — in 90 days.
*Get the sales leadership and changes you need now — without spending months recruiting, onboarding, and hoping a full-time VP of Sales is the right hire.
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Does Your Sales Team Need a Reset?
How many boxes can you check ?
☑ Pipeline looks healthy, but deals aren't closing.
☑ Forecasts repeatedly miss the number.
☑ Salespeople are busy, but activity isn't producing enough opportunities.
☑ CRM data is incomplete or unreliable.
☑ Reps aren't consistently following the sales process.
☑ Accountability varies from salesperson to salesperson.
☑ Coaching happens reactively instead of systematically.
☑ The President or CEO needs more time to focus on higher-level executive priorities.
*You may not need to replace the team. You may need to reset how the team is being managed.
Before and After: Sales Reset
What Happens During the 90-Day Reset
Days 1-30 ~ Assess & Stabilize
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Sales-team assessment
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Pipeline and opportunity review
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CRM and forecasting review
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Individual salesperson assessment
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Sales process evaluation
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KPIs and performance expectations
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Immediate revenue opportunities identified
Days 31-60 ~ Install the Management System
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Weekly sales-management meetings
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Pipeline inspection cadence
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Forecast reviews
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Individual coaching
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Accountability standards
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CRM discipline
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Sales-process implementation
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Territory and opportunity strategy
Days 61-90 ~ Execute & Build Sustainability
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Measure salesperson performance
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Coach against defined KPIs
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Improve pipeline quality
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Address performance gaps
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Refine forecasting
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Develop management playbook
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Create next-quarter sales priorities
The objective isn't another sales plan sitting on a shelf. It's a sales-management operating system your company can continue using after the 90 days are over.
Real Results
This Isn't Advice From the Sidelines I personally work inside your sales operation.
Whether you are building a sales team, scaling for growth, improving an established organization, or turning around declining performance, I can help.
With over 19+ years of sales leadership experience, businesses have relied on me to improve results and develop, strengthen and grow their sales teams.
* There is no junior consultant assigned to your account. You know exactly who you're getting.
Brad Tidwell Founder & President
The 90-Day Reset May Be Right for You If…
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You have a sales team that isn't consistently hitting expectations.
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Your pipeline doesn't translate into predictable revenue.
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You don't completely trust the forecast.
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Salespeople need more coaching and accountability.
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The CEO or owner has become the de facto sales manager.
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You've hired salespeople but haven't built a true sales-management system.
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You're preparing to build your first sales organization.
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You need experienced sales leadership but aren't ready for a full-time VP of Sales.
Who is Brad Tidwell
Brad Tidwell is not a consultant who stands on the sidelines and tells your sales team what it should be doing. He steps into the sales operation, works alongside the owner and salespeople, and helps fix what is slowing revenue down—from weak accountability and inconsistent sales execution to unreliable forecasts and deals that remain too dependent on the owner.
With more than two decades of experience leading complex B2B sales organizations, Brad brings the judgment of a senior sales executive without requiring a company to hire one full time.
He has directly led sales teams in multiple highly competitive industries, including IT and managed services, SaaS, data centers, telecommunications, office technology, business services, financial/insurance, sales training, IoT, facilities services, and consulting companies. His experience spans complex sales environments involving long sales cycles, multiple decision-makers, executive-level relationships, and teams that need stronger accountability, coaching, and direction.
Brad’s strength is not limited to one product or industry. He understands how to evaluate a sales organization quickly, identify what is slowing growth, and put the right management discipline in place. That includes improving pipeline quality, forecasting, sales meetings, rep performance, CRM usage, and follow-through.
When a company works with Brad, there is no handoff to a junior consultant. He works directly with the owner, leadership team, and salespeople to turn inconsistent sales execution into a more focused, accountable, and predictable sales operation.
Why Choose a Fractional VP of Sales?
Your company may need senior sales leadership—but not the cost, delay, or long-term commitment of hiring a full-time executive.
A Fractional VP of Sales can step in at critical stages of growth: launching a new sales function, building a team from the ground up, turning around an underperforming sales organization, or creating the structure needed to scale revenue.
Brad works directly with company leadership to assess what is working, identify what is holding growth back, and put the right sales strategy, people, process, and accountability in place.
He can help your company:
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Build a sales organization from the ground up
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Define the right sales roles, structure, and hiring plan
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Recruit, onboard, and develop salespeople
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Turn around inconsistent or declining sales performance
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Improve pipeline quality and forecasting accuracy
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Create stronger sales processes, meetings, and accountability
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Develop new markets, territories, channels, and growth initiatives
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Reduce the owner’s dependence on personally driving every sale
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Prepare the company for its next stage of growth
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Determine when the business is ready for a permanent sales executive
A fractional engagement can be especially valuable when your company is entering a new market, launching a new service, rebuilding after missed targets, or growing faster than its current sales structure can support.
You gain immediate access to an experienced sales leader without committing to a full-time salary, bonus, benefits, and a lengthy recruitment process. And when you work with Brad, there is no handoff to a junior consultant—he personally leads the work from strategy through execution.
